News on Product Management

Survival Of The Fittest Via Retention Programs »

From articlesbase.com  |  2009-06-25 00:10:32

Keeping customers doing business with us is one of the most important aspects of every business. Implementing a good customer retention program is important for business’ survival. We need to understand our customers well and make sure that their needs are met. We need to provide them the very best service, so that we may attain their loyalty. It is more cost-effective to implement a good customer retention program than to try to gain new customers all the time.
But before we can successfully implement a good customer retention program ...

Implementing Your Customer Loyalty Solution »

From articlesbase.com  |  2009-06-25 00:10:05

So you, now, have your loyalty marketing programs set up as part of your customer loyalty solutions program. You’ve studied all the aspects of your customer loyalty concepts. Now what? You are aware that a well-executed loyalty marketing program can increase sales, build trust between you and your customers and differentiate you from your competition. But you can’t help thinking; “Is there something I’m missing out on?” There’s a big chance that you are right. There maybe a few details that you might have overlooked. Here ...

What is Product Placement? »

From articlesbase.com  |  2009-06-05 00:10:53

Product placement , or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s.
In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'--product placement--with the vast majority of that (80%) in commercial TV programming." The story, based on ...

Consumers Finding Fewer New Products in Recession »

From consumeraffairs.com  |  2009-05-30 16:02:40